Difference between revisions of "Top Advertising Techniques For Print"
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− | <br /><br /> | + | <br /><br />Laser-targeted audience. You can place a digital display in a hospital lounge, schools, food establishments, the airport, a bus terminal, and in so many other places. Just think of a spot where people converge, chances are this kind of display is a great fit there. Of course you can do the same with a television set, but electronic displays are better because they serve a single purpose: to show your ads or announcements.<br /><br />On the other side of town I got an English tour of the Imperial Palace, which in June is nothing to write home about. After trekking it to the Golden Temple (painted in gold leaf) and Ryoan, the stone garden, I caught a taxi back down to Gion Corner - aka Geisha Town. I ate dinner in a back alley restaurant, saw a play and went back to my hotel, exhausted. The play was mandatory. Simply shopping and eating your way through a foreign country does not count as an international experience.<br /><br /><br /><br /><br />Go for the benefits, not the features. When your target market gets to know your product or service, they are not really interested on the features. They want to know what kind of benefit they are going to enjoy from what you are offering. After all, they want to pay for something that has of value to them.<br /><br />Inherently we like good commercials. We grew up with them. From Clara Peller pitching for Wendy's with "where's the beef" to the "wuz-up" stuff from Budweiser that became part of modern day lexicon, we enjoyed the end result of a fine creative process. As good as those ads were though, times are different. We are overworked, overwrought, overcommited and crushed by hundreds of messages every day. Singer and songwriter Harry Nilsson had these lyrics, "Everybody's talking at me. I don't hear a word they're saying, only the echoes of my mind." Sound familiar? What were the last two billboards you saw? How about the products pitched in the last two TV spots you watched? When did you last pull out the yellow pages?<br /><br />They are very visible. This alone is the main advantage that advertising panel has for a business. It is very visible. They can be seen by all people. Fence wraps can be seen right away by those that pass it by, even if the person is remotely interested in the offer.<br /><br />Giving people money back guarantee will let them know that there's no risk in buying your product. This will erase doubts of whether your product will be able to satisfy them.<br /><br />It's better to use for larger designs. You can be more versatile on the size of your screen panel; thus, it's easier for you to create larger counterparts of your design without distorting the images and the texts. This is completely different than transfer printing and even digital printing, where you will be limited to certain adjustments. Otherwise, the ad will not look all right anymore.<br /><br />A huge factor, apart from the cost, is the expected gross rating points delivered by an oversize board in a high traffic area. [https://incatalogue.company/ https://incatalogue.company/] are typically placed in high traffic areas to reach more commuters, hence command higher rates. Those same high traffic volumes are delivering more ratings each day so a weight objective can be achieved very quickly with fewer boards required to meet an audience volume target. |
Latest revision as of 06:27, 13 September 2019
Laser-targeted audience. You can place a digital display in a hospital lounge, schools, food establishments, the airport, a bus terminal, and in so many other places. Just think of a spot where people converge, chances are this kind of display is a great fit there. Of course you can do the same with a television set, but electronic displays are better because they serve a single purpose: to show your ads or announcements.
On the other side of town I got an English tour of the Imperial Palace, which in June is nothing to write home about. After trekking it to the Golden Temple (painted in gold leaf) and Ryoan, the stone garden, I caught a taxi back down to Gion Corner - aka Geisha Town. I ate dinner in a back alley restaurant, saw a play and went back to my hotel, exhausted. The play was mandatory. Simply shopping and eating your way through a foreign country does not count as an international experience.
Go for the benefits, not the features. When your target market gets to know your product or service, they are not really interested on the features. They want to know what kind of benefit they are going to enjoy from what you are offering. After all, they want to pay for something that has of value to them.
Inherently we like good commercials. We grew up with them. From Clara Peller pitching for Wendy's with "where's the beef" to the "wuz-up" stuff from Budweiser that became part of modern day lexicon, we enjoyed the end result of a fine creative process. As good as those ads were though, times are different. We are overworked, overwrought, overcommited and crushed by hundreds of messages every day. Singer and songwriter Harry Nilsson had these lyrics, "Everybody's talking at me. I don't hear a word they're saying, only the echoes of my mind." Sound familiar? What were the last two billboards you saw? How about the products pitched in the last two TV spots you watched? When did you last pull out the yellow pages?
They are very visible. This alone is the main advantage that advertising panel has for a business. It is very visible. They can be seen by all people. Fence wraps can be seen right away by those that pass it by, even if the person is remotely interested in the offer.
Giving people money back guarantee will let them know that there's no risk in buying your product. This will erase doubts of whether your product will be able to satisfy them.
It's better to use for larger designs. You can be more versatile on the size of your screen panel; thus, it's easier for you to create larger counterparts of your design without distorting the images and the texts. This is completely different than transfer printing and even digital printing, where you will be limited to certain adjustments. Otherwise, the ad will not look all right anymore.
A huge factor, apart from the cost, is the expected gross rating points delivered by an oversize board in a high traffic area. https://incatalogue.company/ are typically placed in high traffic areas to reach more commuters, hence command higher rates. Those same high traffic volumes are delivering more ratings each day so a weight objective can be achieved very quickly with fewer boards required to meet an audience volume target.